Chapter 8 ~ Selling And Advertising

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Second level

Third level

Fourth level

Fifth level

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//////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// /////////////////////////wMAAAAAAA== ------=_NextPart_01C6065D.C3F200A0 Content-Location: file:///C:/6ECB3227/ch8advertising_files/pres.xml Content-Transfer-Encoding: quoted-printable Content-Type: text/xml; charset="utf-8" ------=_NextPart_01C6065D.C3F200A0 Content-Location: file:///C:/6ECB3227/ch8advertising_files/slide0001.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" Chapter 8 ~ Selling And Advertising

Chapter 8

Sellin= g and Advertising

To Consumers <= /span>

A Visi= t to Madison Avenue

See one of the following pages:

List of A= merican advertising characters

List of E= uropean and British advertising characters

List of A= ustralian and New Zealand advertising characters

Retrieved from "http://en= .wikipedia.org/wiki/List_of_advertising_characters"

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•<= /span>How do sales techniques create demand? =

•

•<= /span>How can advertising inform—and misinform?= 3;

•<= /span>

•<= /span>What are the pros and cons of advertising?

•<= /span>

•<= /span>Who protects consumers against false or = misleading advertising?

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Advertising

Group Fights Wal-Mart on 'Happy Holidays‘
By TOM CHORNEAU, AP

•<= /span>APA religious group takes on Wal-Mart, asking cust= omers not to shop there because of the retailer's use of "Happy Holidays" in ads.

•<= /span>SACRAMENTO, Calif. (Dec. 18) - A group of religious protesters demonstrated outside a Wal-Mart superstore Saturday, hoping to turn away customers by calling <= /span>attention to the retailer's decision to use "= Happy Holidays" rather than "Merry Christmas" in its seasonal advertising. <= /span>

•<= /span>But even shoppers who agreed with the protesters w= eren't willing to interrupt their quest for holiday deals.

•<= /span>"I believe in Christ, and I don't like the us= e of 'xmas' or the use of 'happy holidays,"' said Steven Van Noy, 39, as he left the store load= ed down with packages. "The bottom line is that they had what I needed at Wal-Mart, so I went to Wal-Mart to = buy it."